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We are Ian, Sarika & Ellyla, a small family of three on a mission to help create change!

Our brand was born from the desire to make sustainable, ethical, cruelty free and eco-friendly fashion affordable. Named after our child, this is our commitment to act with transparency and integrity throughout, creating a fairer fashion future for our children to enjoy.

Our bags are hand made by small teams of skilled artisans in India who have perfected their skills through years of knowledge and traditional techniques that have been passed down through generations. We empower our artisans by providing them with a platform to perform. Orders are placed throughout the year and always paid for in advance. We do not demand discounts and often purchase dead stock to minimise waste. Our brand has grown to create financial income, opportunities, and stability for our team in India to thrive.

Classic and timeless in design, all our bags are designed by Sarika in the UK. Our bags are suitable for women of all ages, and we encourage you to love, look after and keep our bags by repairing, reusing, and recycling where possible.

Made from natural plant-based fibres, our bags are cruelty free, biodegradable, and compostable.