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Born and raised in South London, Lucy & Sam is an organic fashion brand for babies and toddlers with big hearts and playful imaginations all woven together by one common thread : to make parent, baby and the planet happy. Our story- led prints are captured and shaped on beautifully soft organic cotton, sustainably sourced and cut into fabulously fun garments. Our Philosophy “ small things that make a big difference” underpins everything that we do from initial design to your doorstep.

All of our garments are designed to be easy to wear, to wash at low eco temperatures and include details that parents will find useful – such as the scratch mitts on our sleepwear and zips on our babygrows for easy changing.  Our dyers and weavers use only AZO free, natural dyes that avoid the use of nasty chemicals that damage the local water table. Our factories recycle rainwater for manufacturing purposes and use solar power where possible to reduce the impact on the local environment.  We are constantly looking to support local initiatives that safeguard the environment and improve educational opportunity for those who work for us.

We use 100% cotton and 100% recycled materials for all our labelling and packaging, everything is delivered to your door in our Plastic Free LS Forever Bags making all purchases 100% plastic free.

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